California Here I Come!

I can't wait to get out of this New York weather for a little bit. Don't get me wrong, I love my city but I could really do without 30 degree days and 20 degree nights for a little while. I know it's not 80 degrees and sunny in the Bay Area right now either, but I'm just in the mood for a change in atmosphere.

The sun's a little brighter, the streets are a little calmer and the smell of the Pacific just puts me in the right frame of mind.

Last year was my first trip to San Fran for the holidays and I'm thinking of making it a tradition. I feel like my year just starts off on the right note.

Who knows, maybe one day I'll make the move out there. My Dad was born and raised in San Mateo - he moved out here when he met my mother. Now I've met a woman whose family is from - believe it or not - San Mateo! So I guess I'd just be coming full circle if a ditched the East Coast and moved (back) out West.

I'm also pretty psyched because I get to meet some friends who I've only had the opportunity to communicate with over the phone.

So I'm leaving Sunday - farewell New York City (take care of her while I'm gone people!).

TickerHound.com has Launched...Finally!

So we finally did it, we got TickerHound outta the dog house and back on the street!

For those who don't know, this is the project I've been working on for the better part of this year and I can't even begin to describe how happy, relieved and stressed I am (yes, all at the same time).

Happy - that the site is finally out there and getting used by investors for the first time.

Relieved - that it actually got launched on time (we set a pre-Christmas deadline and we beat it by a week!).

Stressed - we had our initial burst of traffic yesterday (not even a lot compared to other sites) and the site started to lock-up. We've got some code optimization to do! But not to worry, we have such talented people over here that I know this will get taken care of sooner than later.

Now my goal is to spread the word about what we're doing and get as much feedback as possible from our members. I really want to include them every step of the way in our planning and product development process.

That's the beautiful thing about doing business on the web - there's never been a time in history where businesses could rely on REAL TIME customer feedback to augment their product development process and strategy. Before the web we had focus groups -- people would come in, use a product in a controlled environment and answer a questionaire. This took time, money and you never got a very clear picture of how a product was used in a more "natural" setting. Don't get me wrong, focus groups are a useful tool and they have their place in a product development process (even a digital one). But, when I can use an automated tool to tell me exactly which links, features, and text are the most appealing to my visitors then I feel that I'm operating with information that will help me make the best possible decisions.

And forget bringing people into a room to answer questions - we have polls, blogs and forums where we can get information from customers right away. Not only d we get great information but our members now have a vested interest in the success of this product because they helped build it! Think about how powerful that is.

That's really what this is all about - building a service that will solve a problem for real people. If we keep listening to our members, giving them what they want and solving problems for them then I'm sure we'll do just fine in this market.

So definitely give TickerHound a look - I'd love any and all feedback.

And check out the official launch post on TickerHound Blog's by clicking here.

Look mom, TickerHound's on TV!

I finally got the clips from my Fox appearance two weeks ago (thanks CriticalMention.com). It's a bit weird seeing yourself on TV. I feel like I talk funny, look funny, move funny, etc...and just for the record, that isn't an invitation to agree and start cracking jokes on my blog ;)


It was definitely a fun experience and I'm looking forward to doing it again - in fact, I'll be on Monday December, 10th. So for all of those early risers out there, check out Fox Business on Monday between 5 - 7 AM and you'll see my ugly mug up there.

My real hope is to turn Fox onto the idea of using content from TickerHound (once we open the site up in a couple of weeks) so I can feature members and their contributions to the community. Hopefully they'll be into the idea.

I mean, Fox Business is part of News Corp. and all, but it's essentially a start-up media company focused on finance here in New York. TickerHound is a start-up media company focused on finance here in New York. That sounds like a match made in heaven to me :)

Launching a Start-up is Hard Work...

Sorry I haven't been posting much lately I've been working my a$$ off on my latest venture, TickerHound.com

It's hard work getting a new site off the ground!

I know that may seem obvious to most folks, and being that this is my ump-teenth start-up venture, you'd think I'd be better at it by now. But seriously, each and every time I've ever gotten up to the "2 weeks and counting" phase of a launch, I just get overwhelmed with the "detail work" that needs to get done.

Most people think you spec the app out, get it designed, get it built and then launch...very simple. But the reality of the situation is much, much different. The saying, "the devil's in the details" doesn't even begin to do this process justice. In the last 2 weeks alone I've had to do everything from tightening up the copy on the site's registration page to integrating the weekly newsletter with our e-mail service provider.

Not to mention having our developers try to catch all the last minute bugs, optimize SQL queries and load test the app...I've gotta say, I'm exhausted. I almost need a vacation after all this, which is obviously impossible considering the REAL work starts after the launch.

I'm planning on posting a bit more this weekend.

I really want to write the follow up post to my Wall Street Sales Strategies and I'm dying to weigh in on some of the Facebook Beacon news.

Hope everybody is doing well!

Mixed Feelings on Facebook's new Ad platform

So yesterday at ad:tech Facebook announced its long awaited ad platform. Here's a quick recap:

New services:

• Beacon - Beacon gives site owners the ability to integrate a user's actions on their own site into Facebook's newsfeeds. So if you have a customer who is also a Facebook user and they buy something on your site, it'll get displayed in their news feed.


• Social Ads - The social ads tool allows you to take Beacon a step further by having these "social actions" broad casted to people outside of your customer's network on Facebook. It's also highly targeted - you can target by gender, age, location and even political affiliations.


• Facebook pages - Now businesses can set up a page on Facebook where they can recruit fans/customers (new phrase: fansumer), and use FB as a new point of contact. The pages allow you to set up photo areas, discussion boards, a wall and even a messaging center so it's easy to keep in touch with your following. It's basically a souped up version of Facebook Groups.
  


• Insight - Facebook Insight is an analytical tool that helps you measure your reach and penetration into your target market on Facebook.

I must say, it's a pretty comprehensive suite of features and it definitely shows some forward thinking on Facebook's part.

But in light of Google's OpenSocial announcement last week, I don't see this as being a killer app.

If you look at the argument I laid out in my last post, you'll quickly see how Google has the potential to cripple Facebook's ad platform. I mean, all Google has to do is get the rest of the social networks (and it's network of existing publishers and advertisers) to line up behind a new social ad platform, and then POOF, Facebook's value is greatly diminished. It becomes just another site to advertise on as opposed to a category killer like Google's AdWords.

Just as a side note, Google's AdWords is a category killer for a number of reasons. It's ease of use is just one reason, but the real value is in Google's reach (the network effect). The more publishers that serve Google's ads the more valuable the service becomes to an advertiser because they no longer have to reach out to all those publishers individually. The same will apply to any social ad platform that Google creates.

So all in all, Facebook showed some real vision due to the fact that this was a platform that had probably been in development for quite some time (definitely prior to the Google announcement). But they'll have to do a lot more if they want to protect their castle.

Snackbyte: Google's Best Move Yet - OpenSocial

Google's latest move in its fight to dominate all things web is one of its savviest moves yet.

With the launch of the OpenSocial platform Google basically commoditized the online application platform space.

Everyone expected Google to roll out a social network of its own, or make a bigger push for Orkut in the States. But instead Google decided to redefine the value proposition, side stepped the all out battle with entrenched competitors (i.e. Facebook, MySpace, etc.) and instead created a universal platform for all social networks.

Google has effectively become the fabric that will weave all of these networks together. Social networks have effectively become "portable."

Here's how:

If an application can function and reside on all platforms (thus, pulling data from each) then this application can effectively unify a user's social networking experiences. So my data on Facebook will now be accessible on MySpace or LinkedIn. This adds a tremendous amount of value to my web experience without requiring me to become loyal to a new brand - in this case, Google.

Here's where the money comes in:

Let's say Google decides it's going to leverage its reach in the advertising and publishing markets in order to start a type of "product news feed" - similar to Facebook's Porject Beacon, but on a global scale. So if I buy something on Amazon, then all of my friends on Facebook, MySpace and LinkedIn will know.

If I'm an influential member of these networks then it might cause other people to buy this book as well. Google can then take a cut of the revenue generated through the sale or on a CPC basis and even decide to cut me in (the same way it does its network of publishers). This would be phenomenal and truly be the first global application to monetize social networking.

I can't wait to see what Facebook's next move is!

Financial Sector Ravages the Dow

I hate to be the one to say it, but I told you so!

If you take a look at my "Beware the Banks and Brokers" piece I wrote back in September, you'll see just what I'm talking about.

Today we saw massive downgrades across the financial space - starting with Citigroup (NYSE: C) and ending with the Dow dropping over 362 points!

Like I said in my Sept. 19th post - the banks/brokerages (Wall Street) are always several months ahead of the curve. They feel the brunt of an economic downturn first, then it spreads to the rest of the market.

Now, this isn't to say that we'll have an all out crash like 2001 - my feeling is that if anything we'll see a mild dip in economic activity and capital investments.

My main concern for my fellow entrepreneurs is if this will trickle down to private equity financings as well. We've obviously been experiencing a bit of a bubble on the private equity front as of late - pre-money start-up valuations haven't been this high in over 6 years and VC activity is continuing to rise as money gets cheaper and cheaper.

I think we'll come out of this just fine but overall I feel that financing activity could start to see a dip as next Summer approaches. That still leaves time to get some money together but I would definitely be looking to keep my burn low, look for creative marketing strategies and execute my a$$ off! So pretty much what most start-up junkies have been doing, but this time leave "getting funded" out of your business plan :)